canon

Unlimited vision

Whether a first-time hobbyist or professional photographer, Canon's range of DSLRs puts the most complete camera system in your hands. With leading optical technology, over 60 lenses to match and limitless upgrading options, Canon offers a photography system that gives you the widest imaging options. No wonder it is the number one choice among professional photographers.

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Canon lenses

Backed by over 70 years in lens innovation, Canon has developed over 60 EF and EF-S lenses, making it one of the world's largest line-up of auto-focus lenses. Like a painter with an array of brushes, owning a set of good lenses unleashes your photographic potential, allowing you to capture any scene in the best possible light. Furthermore, all lenses in the Canon EOS system combine age-old craftsmanship with advanced computer-aided design, so you are assured of the very best.

Inspiration for everyone

With plenty of upgrading options, Canon's EOS system is suitable for all users and of different photography skills; from basic users to most experienced, you'll find a camera to be inspired with the EOS.

• For professional DSLR users:
  EOS 1D and 5D-series
• For semi-professional DSLR users:
  EOS 50D, 60D and 7D-series
• For new DSLR users:
  EOS 500D, 550D, 600D, 1000D and 1100D- series

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Creative filter

Embrace your artistic tendencies in style with the EOS's builtin Creative Filters. By adorning your photos with cool effects, you can inject new life into bland scenes. Every Creative Filter supports varying degrees of adjustment to attain your desired vision.

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In full focus

With 3 enhanced AF modes, the EOS lets you focus on your subject quickly and easily. For capturing action shots or shooting in low light conditions, select the Quick Mode, which uses a fast 9-point AF system to locate the subject. The Face Detection AF works together with Auto Lighting Optimizer to ensure proper exposure while focusing on subject's faces. For close-up shots and timed exposures, select the Live Mode for automatic contrast detection smoothly and quickly. With these 3 Smart Auto functions, you'll never lose focus again.

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Full-frame CMOS sensor

An in-house technology proudly developed and manufactured by Canon, the full-frame CMOS sensor available in some EOS cameras offers the highest image quality at every angle. The unique 35 mm full-frame format is similar to film SLR cameras, allowing you to capture everything you can dream of.